When we look at the front page of the newspaper we see the most important news of the day. The front page of any given newspaper will contain the largest fonts, the most eye-catching imagery, the most colour and the headlines would normally link to other pages inside the newspaper. The advertising on the front page is usually class focused and aimed at the target readership of the newspaper itself. The front page will have a brand image and, of course, the price of the newspaper.
Newspapers are structured in a specific way and are divided into hierarchical sections according to their seriousness. A national newspaper will report news of a national nature and then look at international news. Other elements of the newspaper will include; editorials, features, a business section, arts and listings and in the final pages local national and international sport.
When looking at elements and proportions within any given newspaper a number of questions needs to be asked, for example, which section has the most space?, Which section has the leased space?, Where are the most pictures?, Where the most advertisements?, And why are structures so predictable? We also need to explore what proportion is given over to facts or opinions and entertainment? Within any newspaper we need to know where the paper’s loyalties are.
Finally, we need to understand how newspapers fit into the public sphere. How do newspapers facilitate dialogue in the public sphere? How do newspapers address particular markets? And how do newspapers differ in their use of language and imagery? Newspapers provide information for people to discuss and so they are a valuable and necessary part of the public sphere. Newspapers address particular markets, for example, tabloids usually aim themselves at people with more interest in light news and sport.
While broadsheet newspapers are usually aimed at a more upmarket readership in academic, political or economical circles. In tabloid newspapers the language and imagery is usually basic and undemanding while broadsheets usually publish pictures of people or places in the news.